DiningCity was another one of my long running collaborations.
I started freelancing for them in 2012, developing the photoshop designs of their website revamp into standards cross-browser friendly HTML/CSS.
Happy with what they saw, we continued a 5 year long collaboration which would see me transition from freelancer to creative director, taking charge of visual identity, UI/UX and frontend development to elevate the user experience for DiningCity and it’s flagship product, China and Hong Kong Restaurant Week.
I would end up managing a 20-strong team of designers, frontend and backend developers together with the CEO and COO to rethink the company’s strategy, design and develop their first mobile app which ultimately expanded the platform’s partnerships and user base.
Branding + Frontend Development + Graphics Design + Identity + UI/UX Design