Food & Beverage + Technology

Hong Kong + Shanghai

2012 - 2017

DiningCity was another one of my long running collaborations.
I started freelancing for them in 2012, developing the photoshop designs of their website revamp into standards cross-browser friendly HTML/CSS.

Happy with what they saw, we continued a 5 year long collaboration which would see me transition from freelancer to creative director, taking charge of visual identity, UI/UX and frontend development to elevate the user experience for DiningCity and it’s flagship product, China and Hong Kong Restaurant Week.

I would end up managing a 20-strong team of designers, frontend and backend developers together with the CEO and COO to rethink the company’s strategy, design and develop their first mobile app which ultimately expanded the platform’s partnerships and user base.


Branding + Frontend Development + Graphics Design + Identity + UI/UX Design

Key visual for android app
Key visual for Hong Kong Dining Event
Splash screens for mobile app
Digital poster in Xin Tian Di, Shanghai. Middle section is a video.
Digital display in Xin Tian Di, Shanghai
Early version of the DiningCity Hybrid App. (2015)
DiningCity 2.0 Redesign. (2012)
Redesigned Restaurant Week event portal. (2014)
Early growth hacking groupon-style dining deals website. (2013)