One of my early forays into UI and especially UX, because the Avazu DSP and Private Exchange platforms would end up being used by hundreds of thousands of users, incurring millions of transactions in buying and selling ads between publishers and advertisers.
I started freelancing for Avazu in early 2010 to help revamp their UI design along with creating web 2.0 html/css/js frontend code. The biggest challenge in the UX was to organise an insane amount of data and user inputs in a logical, easy on the eyes and easy to use layout.
The success of the Avazu DSP revamp led me to work on all of their subsequent projects for the next 6 years, including Avazu Private Exchange for publishers and advertisers, Avazu DSP Mobile, their various corporate public-facing websites. Later as head of creative, I would revamp the identity of Avazu and determine the visual direction of all their products and services.
Frontend Development + Graphics Design + UI/UX Design
Due to the broad range of services rendered, the scope of work for Avazu Inc. has been split into multiple case studies below.