Advertising + Technology


April 2019

APMAX is an upcoming supply side advertising platform (SSP) hailing from Bejing.
They had sought my services to create a brand identity and also to turn their lo-fi wireframe designs into a fully fleshed out UI and UX with frontend coding ready for their backend team to integrate.

The challenge was that since they were a brand new start up looking for a visual identity, it could have easily became a cat and mouse game guessing each other’s expectations.
Thankfully, we were able to nail down the requirements and finalized the branding direction after the first round of feedback.

We chose a combination of orange and purple pastel colors to convey a sense of wealth, luxury while giving the user a warm and approachable feel. The user interface featured my signature clean approach to data input and organization and was achieved with the Bootstrap framework together with an assortment of custom and 3rd party JavaScript interactions.

All screenshots featured below are screen captures of actual HTML rendered pages.


Branding + Frontend Development + Graphics Design + Identity + UI/UX Design

Final Logo selection.
Key Visual
Key Visual
Login Page
Sign Up Page.
Dashboard UI
Dayparting UI
Payment Settings UI.