I was commissioned in 2012 to conceptualise a logo for a small cafe in Shanghai called Mr Nice.

The brand name immediately steered me to create a mascot of a gentleman, which would eventually propel the 20 seater cafe into a million dollar restaurant chain in 2017.

I worked closely with the owner and his in house marketing team to roll out and evolve their branding materials which included large format outdoor posters and an online cake ordering website which transacted using Alipay. The proprietary e-commerce website was custom coded for Mr Nice.